Post by account_disabled on Mar 16, 2024 1:31:04 GMT -5
Issues related to the preservation of our little blue planet have never been as much in focus as they are today. It is no surprise that ESG marketing is increasingly present in the strategies of large companies .
To give you an idea, according to a survey by the consultancy AQB Directory Walk The Talk by La Maison , 94% of Brazilians think that companies have an obligation to get involved in social and environmental issues.
However, only 17% really believe that this actually happens. So, come with us to find out more about this practice, its benefits and how to implement it!
What is ESG?
ESG is a concept that reflects the maturity of corporate practices, in which the focus is not only on financial aspects, but also on what makes a company sustainable and socially committed .
The acronym in English means:
E nviromental — environmental responsibility;
S ocial — social commitment;
G overnance — corporate organization (governance).
How to apply ESG marketing?
Stamping a “sustainable” seal on the product or just filling social networks with content that addresses environmental and social issues, without actually developing practices, makes no sense for business marketing .
Therefore, the application in everyday life and the coherence between what the brand preaches and what it actually does will establish a strong bond with the public . But, how do you implement this concept?
Know your customers
It is essential to know who you are talking to and what are the relevant topics capable of attracting their attention. Are social issues more important or are they looking for a sustainable product ? Or, who knows, both?
This way, it is easier to create strategies that are aligned with your audience and that can have a real impact on society or the environment.
To give you an idea, according to a survey by the consultancy AQB Directory Walk The Talk by La Maison , 94% of Brazilians think that companies have an obligation to get involved in social and environmental issues.
However, only 17% really believe that this actually happens. So, come with us to find out more about this practice, its benefits and how to implement it!
What is ESG?
ESG is a concept that reflects the maturity of corporate practices, in which the focus is not only on financial aspects, but also on what makes a company sustainable and socially committed .
The acronym in English means:
E nviromental — environmental responsibility;
S ocial — social commitment;
G overnance — corporate organization (governance).
How to apply ESG marketing?
Stamping a “sustainable” seal on the product or just filling social networks with content that addresses environmental and social issues, without actually developing practices, makes no sense for business marketing .
Therefore, the application in everyday life and the coherence between what the brand preaches and what it actually does will establish a strong bond with the public . But, how do you implement this concept?
Know your customers
It is essential to know who you are talking to and what are the relevant topics capable of attracting their attention. Are social issues more important or are they looking for a sustainable product ? Or, who knows, both?
This way, it is easier to create strategies that are aligned with your audience and that can have a real impact on society or the environment.