Post by account_disabled on Feb 27, 2024 5:11:52 GMT -5
How to structure your sales process and adopt behavior that is related to the customer’s purchasing stage? In this case, your store needs a pipeline with well-defined steps. The pipeline ensures that you can monitor potential customers and already loyal consumers and propose solutions according to their current interests. In this post, we will talk about the concept, its benefits and how to adopt it in your store. Good reading! What is a sales pipeline? The pipeline is a kind of map of the steps that make up the company's sales process. Each negotiation will go through each of these phases, which range from the first contact to post-sales. This method is very useful for auto parts sellers, who tend to deal with many customers at the same time — after all, almost everyone needs new parts.
With the pipeline, it will be easier to know how to focus efforts according to each consumer's stage in the purchasing journey. It helps both sellers who only work in physical Chinese Thailand Phone Number List stores and those who are also present in digital commerce. Why is it important to use this strategy? What exactly does a salesperson gain who adopts the sales pipeline strategy at an auto parts store? Let's find out! Find out how many negotiations are in progress With the pipeline, the salesperson identifies how many business opportunities are in progress and the stages in which those people are. A consumer may show up at the store looking for a piece and promise to come back later. In the same way, another individual arrives at the auto parts store about to buy a product. In this case, both are at different stages, but with good chances of conversion.
Thus, the pipeline provides predictability for the process, as you can act according to strategies outlined for each negotiation stage. Understand the value of opportunities With the pipeline, salespeople can understand the quantity and quality of business opportunities that arise. This way, if a purchase possibility is lost, it will be easier to record that failure and study what caused the scenario. Map the average time to close a sale On average, how long does it take customers to purchase a product from the store? Start recording these numbers, which will help a lot in predicting the company's profit in the coming months. With the pipeline combined with professional experience, you will be able to naturally understand how long it takes to convert a more difficult consumer, for example. How to create a sales pipeline? Now that we understand the importance of strategy, let's find out how to create it from scratch to apply in the store.